STORY: WHITER TEETH

SCRIPT #594 SHOOT: 2/9/05

AIRDATE: Monday, Feb. 28, 2005

Daybreak and Midday

DHC Master #20 Timecode: 45:52 This year, Americans are expected to do one

thing in greater numbers than ever before.

Bleach their tooth enamel. Some dentists

are calling it the year of the "white out." Whitening products have grown into a HALF BILLION dollar industry.

Dr. Linda Niessen helps you decide

which bleaching method to use in today's

SOVT: 1:39 Dental Health Check.

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PERSON PUTTING ON WHITE STRIP (VOICE-OVER)

People are doing it while they sit in

traffic.

CLOSE-UP OF TEETH Or while they watch television.

TALKING ON CELL PHONE They are even doing it while they talk

on their cell phones.

Dina Graham joins millions of

Americans who are whitening their teeth.

Dina's choice: new Crest White Strips Premium.

SUPER: Dina Graham :23-27 ("I think they're great. They really work.

Whitening Patient They're really easy to use. I've noticed that

they are longer than they used to be which

is great. And they are really easy. You just

put them right on your teeth and they stay

on and you can go and do whatever you need to do so it's real easy.")

SUPER: Dr. Dale Greer :33-37 ("It has almost become a need not a

Dentist want in society these days to have

whiter teeth. People just look better

with whiter teeth.")

TWO-SHOT Dr. Dale Greer calls the demand for

whitening products "an explosion."

DR. GREER (The first option is professionally

"POWER BLEACHING" administered--what we would call in

office, one-hour power bleaching.

(DR GREER CONTINUES)

TRAY BLEACHING Second, there is professionally dispensed, custom fit trays that are very comfortable.

It's self-directed at home. You dispense

the solution into the tray.

CREST PREMIUM WHITE STRIPS There is over the counter market, which

are usually more diluted whitening solutions.")

IN OFFICE BLEACHING In office bleaching takes just one day,

and costs up to a thousand dollars.

TRAY BLEACHING Tray bleaching takes a couple of weeks

and averages about 300 dollars.

CREST WHITE STRIPS Over the counter products cost much

less and now work faster.

ON CAMERA (STAND-UP CLOSE)

SUPER: Dr. Linda Niessen 1:25-1:30 Whitening is getting easier and

Baylor College of Dentistry and less expensive than ever before.

But remember, none of these methods

whiten fillings, veneers, crowns, or

composite bonding. For Baylor

College of Dentistry, Texas A&M

Health Science Center, I'm Dr.

Linda Niessen, Channel 8 News.

For Websites:

Additional Note to Patients:

With any method, if you notice a

tooth or gum sensitivity developing,

just skip a day and the sensitivity will

usually go away.